Marketing Research on Internet Television Essay

Marketing Research on Internet Television - Essay Example It would be conducted using qualitative method, along with two sets of Questionnaires, first, containing personal data about the respondents, and second, the relevant rankings of the preferences in the score 1-5, 1 being assigned for strong disagreement, and progressive rankings given for level of preferences till rank 5 for strong agreement, ascribed to the highest preference or usage liking. A Sample of Personal data Questionnaire is being attached as an Appendix to this work. The Main Statements that would be put forth to the respondents and tested are as follows:1. The respondents believe that these forms or mediums are easy to use given the benefits and satisfaction of watching television on them. Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, PDA. 2. The respondents favour watching internet Television on the following mediums: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, PDA. 3. The respondents intend to watch Television on the following mediums: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. 4. The respondents have actually used internet TV on the following mediums and have been satisfied with its use: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. 5. TV on the following mediums will be useful in improving the respondents' life style and standard of living: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. The Methodology would need to consider the following aspects pertaining to the survey: Objective: The main objective of this research study would be to determine the popularity levels of computer terminals vis--vis other devices for television viewing. This also needs to consider the relative ranking of... The work is aimed at finding out popularity of TV in comparison with other digital means in the UK. The author carries out a survey to determine the ranking of popularity of television against its main competitors – computer terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. The survey is a number of house-to-house surveys in a district of Sussex, England. The experiment with the questionnaire, interviews, focus group respondents, external secondary data are thoroughly described. The author comes to conclusions that accordingly to the facts and figures that have been made available in this study, the active role of internet computer technology forms the nucleus of any modern business or recreational need. At the same time the author points out the disadvantages of the internet dominance. Its overuse can become a form of abuse also and in the process, it creates more harm than good. For one thing, it could veer children away from their educational and career pursui ts and create addiction on a larger scale, which may require counseling and intervention if allowed to continue over a long time period. This obsession with television and the internet should be controlled effectively in order to develop and nourish individual capacities and, in the larger scale, one’s physical and psychological health. While it needs to be given the wider depth in the context of modern ecommerce aided business, it also needs to be controlled and managed effectively to build up a healthier environment.